Thursday 23 November 2006

Starbucks Card slurps my balance

One of my friends constantly complains whenever he's mistreated or short-changed by any customer service department and usually argues and persuades until he gets his way.

This is no mean feat - in the UK most customer service imagines themselves a bit like the soldiers in a World War 1 front-line trench. They definitely don't consider themselves as arbitrators, let alone on the customer's side.

My experiences with places like the USA, Australia and New Zealand are different - often the person you're talking to has the power to fix stuff up for you quickly and will usually respond well to questions like "well, do you think that's fair? Would you be happy with that?". Here in the UK (and to an even greater extent on the European continent) the response to those questions is usually "Well I'm afraid that's just our policy" - i.e. we don't think, we just operate. If you push hard enough they'll give you the address of a PO Box to write to, which is probably connected directly to a furnace which keeps their toes warm in winter.

So today I was curious to see how Starbucks, an American chain - reacts to a blatant screw-up on their part but on UK territory. Here's my email to them:

Hi,

I am writing to you to convey my initial experiences with your Starbucks card. I was a little sceptical at first as to why I'd want something like that, but then given I drink coffee at your store just about daily, and often have a quick coffee at airports when I don't want to mess around with foreign currency or pay through a credit card - it seemed sensible. Plus I'm the type of person who always likes to try out something new...

So yesterday I got one in Oxford Street, London and gleefully handed over about £8.60 in coins that had been sagging in my trouser pockets and jingling with each stride I took. I was given a nice shiny new card: [card number removed]. I then paid for my caramel machiatto (about £2.80) on the card. It took a few swipes and I wasn't sure what was wrong, but eventually I had my coffee and put the extra swiping down to the fact that it was the first use and probably needed a little practice or something.

Last night I went to the starbucks.co.uk website and tried to register my card, and got this message:
Browser error

We're sorry, your browser doesn't support the Starbucks Card registration pages of this website.

Please update your browser to Internet Explorer version 5.0 or above, or Netscape Navigator version 6.0 or above.

Thank you.

I am a mac user. I know I am not the only one because I see a large number of mac users sitting around drinking coffee and surfing the net every time I go into Starbucks. I know mac users are only about 10-15% of the population but they seem to be well over half of your customer base, at least the ones sitting in your cafes.. For your information Internet Explorer is no longer supported by Microsoft on the mac (since Firefox is basically better), and Netscape Navigator hasn't existed since about 1999. I am using Firefox, which is a very popular browser on both Windows and Macs. I can't see how buying a copy of Windows is a necessary requisite for keeping your coffee safe when my bank manages to work fine without it.

So I thought "I'll just make sure I don't keep too much money on my card , so if I lose it it's no big deal". Today I went into another Starbucks in Angel/Upper Street, London with a friend and proudly presented my card to pay for my coffee and hers.

EvEverythingooked fine until the barista said I had £0.06 left on my card. I thought she was joking. I explained I put over eight pounds on it yesterday and had only had one coffee on it. She asked if I had the receipts, which of course I did not. I said I didn't know you needed to keep the receipts. She said I needed to keep all the receipts. I said that sounded like more hassle than keeping cash. Everyone in the queue who overheard this agreed - who wants to walk around with a month's worth of coffee receipts and check your account balance all the time in case the card malfunctions???!

So where does this leave me? I would like to know what you suggest.

Thanks,
Joe
So now I'm curious to see what happens. Should everyone (Internet Explorer user or not) have to keep a bag full of receipts with their card and double-check their account online? Doesn't sound like convenience to me! What sort of experiences have other people had with their Starbucks cards?

4 comments:

joeblogs said...

So this is their reply, no mention of the money I lost
===================


Dear Mr Richards

Thank you for taking the time to contact Starbucks Coffee Company.

We appreciate our customers taking the time to share their experiences using their Starbucks card.

I am sorry for any disappointment, though at present, we are unable to provide access for Mac users and those not using Internet Explorer or Netscape. We are reviewing this and your comments were passed on to our Starbucks Card team to make them aware of your concerns and to help underline customer sentiment on this issue.

To protect your balance, your Starbucks Card can be registered by calling the Starbucks Card customer care team on 0845 270 3310. The only functionality you will be unable to access when registering by this method are details of your spending history, though we will be happy to assist you with this by telephone. You can continue to receive emails about special offers and your balance is displayed on the receipt you will receive after each Starbucks Card transaction.

Thanks again for taking the time to share your comments on the new Starbucks Card and I hope you will enjoy using it.

Yours sincerely
Helen Carrington
Customer Care Specialist
=========================

I'm going to call them and see what happens

Anonymous said...

Go get 'em, Herr Pescatore! Dirty hooers - bonkers system they've got there.

Aside: am I (Bean) the complainer you mention?

joeblogs said...

Hello Mr. Bean-anonymous - yes that's you - I think you should set up a customer service agency that chases up these bastards and takes a cut of the recovery... a bit like a debt-recovery service but for fat lazy companies instead of insolvent people...

Anonymous said...

Hello Richards,

Your story inspired me to claim the amount of money left in my lost starbucks card. As for the card itself, I have been using it for at least a year and a half now and I sometimes keep a balance of well over 100 quid. I can assure you that not a single transaction went wrong, not once. Starbucks can be very generous with me sometimes as the time when I tried to pay for my oredr of more than 9 pounds and the card machine stopped working, the barista offered that free, not bad when I get free drinks on a regular basis via vouchers sent to my mail.